Marketing taught me
Attention is fragile. If the path is unclear, people leave.
About
Hi, I’m Wenshu — you can also call me Asuna.
I’m a Toronto-based UX designer and Master of Information student at the University of Toronto. My background in digital marketing and product operations taught me to pay attention to behavior — what people click, ignore, hesitate on, and abandon.
I use research, structure, and visual details to make digital experiences easier to start, follow, and trust.
From clicks to clarity
Reads behavior signals
Noise → structure
Visual tone matters
How I Got Here
I didn’t start from screens. I started from behavior.
Before UX, I studied Digital Enterprise Management and worked across digital marketing, product operations, content strategy, and user engagement. A lot of that work was about noticing patterns: what people searched for, what they clicked, where they dropped off, and what feedback kept repeating.
That background changed how I approach design. I don’t start by asking how to make a screen prettier. I start by asking what the user is trying to do, where the system makes that harder, and what needs to become clearer before the interface can feel easy.
Product operations taught me
Repeated complaints usually point to a system problem.
UX design taught me
A good interface turns behavior patterns into structure, guidance, and trust.
My Design Lens
I look at design through behavior, structure, and tone.
Behavior
Where do people hesitate, ignore, overthink, or abandon?
Structure
How can the flow make the next step easier to understand?
Tone
What should this experience feel like before users even read the details?
How I Work
I like working with people, opinions, and messy early ideas.
I think out loud.
I like discussing ideas early instead of protecting them until they feel perfect. Talking through a messy idea often helps me find the real problem faster.
I bring a point of view.
I’m collaborative, but not passive. I like having a clear design opinion, then using critique to sharpen it instead of watering it down.
I start from empathy, then test it.
I often begin by imagining myself in the user’s situation, but I don’t treat that as proof. I use it as a starting hypothesis to check through research, critique, and usability testing.
I care about the feeling of the flow.
I pay attention to whether an experience feels easy to enter, easy to follow, and safe to continue — not just whether the screen looks clean.
Moodboard Brain
I collect moods, not just styles.
My visual taste comes less from one “style” and more from collecting moods: fashion styling, photography, film scenes, anime worlds, and music videos. I notice lighting, rhythm, composition, and character — the small choices that make something feel intentional before it becomes explainable.
Resume / Contact
Want the formal version?
My resume has the full timeline, but the short version is: I’m building UX work around clarity, behavior, and visual personality.